As companies hurry to don green garb in any way they can, McDonald’s is redoing its iconic Golden Arches logo, exchanging the ketchup-red backdrop for relish-green.
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Coca-Cola has announced plans to start selling its famous soft drink and other products in a new receptacle: a bottle “made from plants”, a.k.a. the “PlantBottle”. And the timing couldn’t be better.
No, we’re not talking money. We’re talking Greenwashing. And in all the hype of the green movement, this deceitfulness is becoming commonplace. Greenwashing is the deliberate misinforming or misleading of a company’s customers regarding its environmental practices or the true ‘green’ rating of a product or service. It’s almost a certainty we’ve all fallen victim to this at one time or another.
In the context of today’s world, ‘consuming’ and ‘balance’ in the same sentence seems to be an oxymoron.
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