As companies hurry to don green garb in any way they can, McDonald’s is redoing its iconic Golden Arches logo, exchanging the ketchup-red backdrop for relish-green.
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Coca-Cola has announced plans to start selling its famous soft drink and other products in a new receptacle: a bottle “made from plants”, a.k.a. the “PlantBottle”. And the timing couldn’t be better.
When huge, world-famous corporations, such as the Coca-Cola Company, announce plans to cut their carbon footprint, it always sounds like a good thing. At first. The problem is, many of these behemoth businesses have a reputation that precedes them.
In the context of today’s world, ‘consuming’ and ‘balance’ in the same sentence seems to be an oxymoron.
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