Coca-Cola isn’t the only large corporation concerned with its environmental image as the Copenhagen Climate Conference creeps closer.
As companies hurry to don ‘green’ garb in any way they can, McDonald’s is redoing its iconic Golden Arches logo, exchanging the ketchup-red backdrop for… you guessed it… relish-green. In Europe that is.
The burger and fries behemoth hopes to promote a more eco-friendly image and believes this Europe-wide initiative may be just what’s needed to help repair a marred environmental reputation.
While the new signs will no doubt draw attention, is it right to use a color, green, as a crutch? To their credit, McDonald’s has recently softened to the ‘greener’ way; for example, they are now converting used oil to biodiesel fuel and are using eco-friendly refrigeration.
A few franchises in Great Britain and France have already started using the new signs and 100 restaurants in Germany will make the switch by the end of the year.
Hoger Beek, vice chairman of McDonald’s in Germany, said, “With this new appearance we want to clarify our responsibility for the preservation of natural resources. In the future we will put an even larger focus on that.”
With more than 32,000 chains in 118 countries and an overall revenue of $23.5 billion worldwide, perhaps now is the time to change a little more than the backdrop on those famous Golden Arches.
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