As companies hurry to don green garb in any way they can, McDonald’s is redoing its iconic Golden Arches logo, exchanging the ketchup-red backdrop for relish-green.
From the category archives:
Corporations
Coca-Cola has announced plans to start selling its famous soft drink and other products in a new receptacle: a bottle “made from plants”, a.k.a. the “PlantBottle”. And the timing couldn’t be better.
According to a report by the WWF, the majority of major European retailers are not sourcing sustainably the more than 4.7 million tons of palm oil imported annually by that continent.
Mirror, mirror on the wall, who’s the greenest of them all? Perhaps we should ask Newsweek. Recently, Newsweek Magazine made a herculean effort to rank the 500 largest U.S. companies according to their eco-friendliness.
When huge, world-famous corporations, such as the Coca-Cola Company, announce plans to cut their carbon footprint, it always sounds like a good thing. At first. The problem is, many of these behemoth businesses have a reputation that precedes them.
In the context of today’s world, ‘consuming’ and ‘balance’ in the same sentence seems to be an oxymoron.
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