Steve Ballmer, software titan and CEO of Microsoft Corp., has made a one-day stopover in South Korea, hot on the heels of Windows 7 release. His agenda? To meet with top executives of Samsung Electronics and come up with a deal to promote energy-efficient PCs that feature Microsoft’s shiny new operating system and Samsung’s memory chips.
The outcome is green. For both parties. The two companies have agreed to promote the use of Microsoft’s Windows 7 operating system and Samsung’s low-power, high-performance 40 nanometer-class DDR3 memory chips to reduce power use and extend battery life in PCs.
Samsung plans to replace the operating system in all of its corporate PCs next year. In return, Microsoft is going to help promote Samsung’s DDR3 memory chips among PC makers.
“There is no doubt that the combination of Windows 7 and 40nm DDR3 in new PCs will make users very happy. If you opt for 4GB of memory in a Windows 7-based system, over typical 2GB-based systems used today, you’ll see an increase in performance, while using less power, thanks to the efficiency of Samsung’s 40nm DD3 DRAM.” – Jun Dong-soo, executive senior vice president of memory marketing at Samsung
The marriage of the just-released operating system and the high-performance memory chips will no doubt make for a happy, and lucrative, union between two of technology’s biggest players.
